Provocative campaign for the Spiegel anniversary

The Thjnk agency advertises the 70th anniversary of the news magazine "Der Spiegel" with humor and allusions to its long tradition as a watchdog of the powerful. The advertising campaign conveys how the magazine has repeatedly antagonized the powerful with investigative research and critical reporting, and the motifs feature legendary German politicians such as Willy Brandt - and what they thought of "Der Spiegel". The quotes can also be seen on the cover of issue 1/2017.