Competitive advantages through knowledge

Knowledge management is an answer to the question of what managers need to know in order not to get lost in the growing complexity of the business world. In their book, Bernhard Mescheder and Christian Sallach describe a holistic approach that does not see knowledge as an end in itself, but always takes the customer, i.e. the market, as its starting point. Technology is not used for its own sake, but as a supporting tool for communication. The authors draw on their decades of practical experience in the production goods industry. Some of this is reflected in the three exemplary case studies, which above all illustrate the theory presented. getAbstract recommends the book to all managers who do not want to give up their belief in functioning knowledge management. getAbstract rating: 6Feasibility: 7   Degree of innovation: 7Style: 5

 Publisher: Springer GablerPublication Year: 2012Pages: 252ISBN: 9783642278952