Camille Bloch with a new corporate design
With the launch of Ragusa Blond in 2014, family-owned Camille Bloch succeeded in bringing the classic Ragusa to a younger audience. In 2015, with Ragusa For Friends, the brand was able to win and maintain a place in the sharing and gifting segment. Camille Bloch has thus embraced the trend toward smaller portions and created an attractive product for sharing and gifting. The end of the year was also marked by renewal for the company: with the demolition of the old office building and the start of a comprehensive new building, which will also include a visitor center, a store and a bistro. The opening is planned for fall 2017.
The new corporate logo was developed together with the By Heart agency. The creative team used a lettering from the early days of the company. The new logo is a reworking of an original from the 1930s. With this reinterpretation, the company wants to express that it is always aware of its roots as it moves into the future. At the same time as the logo, a new world of color and imagery was created, with great emphasis placed on the authenticity of the company and its products.
