The top-class, interdisciplinary jury around President Dr. Peter Felser selected the most innovative and successful projects from the more than 40 submissions. The following have impressed with a high degree of innovation, consistent implementation and best results and are nominated for the Marketing Trophy 2017:Large companies" category- Credit Suisse AG with the project "Viva - Access All Areas". Agency involved: Havas Worldwide, Zurich - Feldschlösschen Getränke AG with the project "Feldschlösschen Braufrisch - A new beer for Switzerland". Agency involved: WIRZ, Zurich - Mazda (Suisse) SA with the project "Mazda Speed Dating - The Dating Revolution". Agency involved: JWT/Fabrikant, Zurich - Migros Genossenschaftsbund with the "Alnatura" project. Agency involved: ROD Kommunikation AG - Raiffeisen Unternehmerzentrum AG with the project "Establishment of Raiffeisen Unternehmerzentren as a marketing instrument for corporate customer business". Agency involved: TOMCAT AG.SME" category- Appenzeller Käse with the project "The recipe remains a secret - sustainably integrated brand management". Agency involved: Contexta AG, Bern - Switzerland Tourism and the Grand Tour of Switzerland Association with the "Grand Tour of Switzerland" project. Agency involved: Havas Worldwide, Zurich - Zurich Chamber Orchestra (ZKO) with the "Great Emotions 2015 / 2016" project. Agency involved: Havas Worldwide, Zurich.Category "Non Profit Organization"- AERO SWISS with the "Brand and marketing" project. Agency involved: skipp communications AG - Pro Juventute with the project "Awareness campaign: cyber bullying & sexting". Agency involved: TBWA Switzerland - ZSC Lions / ZLE Betriebs AG with the project "Key players (voting campaign for the referendum won in the city of Zurich for the construction of a new ice hockey arena)". Agency involved: Serviceplan Public Relations Suisse AG.Outlook for Marketing Day 17Next year's Marketing Day will take place for the first time with a new event concept: Under the motto "The dead thread - digital turns everything upside down", the Marketing Day at the KKL Lucerne will focus on digital transformation. As an integral part of the Swiss Marketing Forum with "Digitalization" as the annual theme, the Marketing Day brings people, brands and the future together in a new way. The usual high-calibre keynotes will now be complemented by workshops, masterclasses and talking circles that focus on exchange, networking and practical learning.
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The top-class, interdisciplinary jury around President Dr. Peter Felser selected the most innovative and successful projects from the more than 40 submissions. The following have impressed with a high degree of innovation, consistent implementation and best results and are nominated for the Marketing Trophy 2017:Large companies" category- Credit Suisse AG with the project "Viva - Access All Areas". Agency involved: Havas Worldwide, Zurich - Feldschlösschen Getränke AG with the project "Feldschlösschen Braufrisch - A new beer for Switzerland". Agency involved: WIRZ, Zurich - Mazda (Suisse) SA with the project "Mazda Speed Dating - The Dating Revolution". Agency involved: JWT/Fabrikant, Zurich - Migros Genossenschaftsbund with the "Alnatura" project. Agency involved: ROD Kommunikation AG - Raiffeisen Unternehmerzentrum AG with the project "Establishment of Raiffeisen Unternehmerzentren as a marketing instrument for corporate customer business". Agency involved: TOMCAT AG.SME" category- Appenzeller Käse with the project "The recipe remains a secret - sustainably integrated brand management". Agency involved: Contexta AG, Bern - Switzerland Tourism and the Grand Tour of Switzerland Association with the "Grand Tour of Switzerland" project. Agency involved: Havas Worldwide, Zurich - Zurich Chamber Orchestra (ZKO) with the "Great Emotions 2015 / 2016" project. Agency involved: Havas Worldwide, Zurich.Category "Non Profit Organization"- AERO SWISS with the "Brand and marketing" project. Agency involved: skipp communications AG - Pro Juventute with the project "Awareness campaign: cyber bullying & sexting". Agency involved: TBWA Switzerland - ZSC Lions / ZLE Betriebs AG with the project "Key players (voting campaign for the referendum won in the city of Zurich for the construction of a new ice hockey arena)". Agency involved: Serviceplan Public Relations Suisse AG.Outlook for Marketing Day 17Next year's Marketing Day will take place for the first time with a new event concept: Under the motto "The dead thread - digital turns everything upside down", the Marketing Day at the KKL Lucerne will focus on digital transformation. As an integral part of the Swiss Marketing Forum with "Digitalization" as the annual theme, the Marketing Day brings people, brands and the future together in a new way. The usual high-calibre keynotes will now be complemented by workshops, masterclasses and talking circles that focus on exchange, networking and practical learning.
