Capture Media launches Engagement Advertising

Clicks generated by advertising campaigns are no guarantee for a transfer of information to the target group. High bounce rates on the advertised websites show that not every click is of the same quality. With engagement advertising, only visitors who have actively and consciously engaged with the advertiser's content are billed. The aim is to transfer knowledge and thereby change or confirm opinions and influence purchase intentions. In order to be able to map and influence this process Capture Media has developed its own technology. This measures active users and their engagements, creates analyses in real time and filters out invalid traffic.Proven information transfer without riskIn order to convey information about a product or service, a user must actively engage with the topic. Capture Media optimizes the landing page through to media buying to achieve the best possible "engagement rate" and can therefore guarantee the desired advertising success of the information transfer, eliminating the risk of an advertising campaign not generating any effect. This brings relevant advantages for the advertiser.Exciting content as a prerequisite for engagementThe new "cost per engagement" CPE billing method means that content must be prepared in an exciting and user-friendly way. Key messages and added value need to be extracted and brought to the point or to the engagement page for the intended target group.Capture Media is committed to this topic and is already planning the next expansion steps.