Where is mobile marketing heading? Your opinion is needed!

What will 2017 bring in mobile marketing? Take a look into the crystal ball!Smartphones and tablets have usurped digital supremacy. Two years ago, the frequency of use of mobile devices worldwide surpassed that of desktop computers for the first time. According to international surveys, the first thing one in two people do when they wake up is reach for their smartphone. This means that more than 3.5 billion people are also potential recipients of all kinds of digital messages. It is therefore only logical that mobile will also overtake the stationary internet in terms of global advertising expenditure in 2017 and will probably quickly overtake it.how will mobile marketing develop in 2017? And which technologies will have a decisive influence on it? Your opinion is needed! Take part now in our Survey (duration approx. five minutes). The best comments will be published in the next issue of MK and online: https://de.surveymonkey.com/r/XC6BWPV