The march to happiness

Blick's wish campaign enters the next round to make officer candidates happy.What do you actually want most while you have to march 60 kilometers? In the approximately three-minute film, 17 officer candidates are accompanied on the energy-sapping 60-kilometer march to answer this question. The first kilometers and the sleep deprivation of several days weigh on the mind on this October morning. When the army members spot the light show of a Chilbi attraction at dawn, the march takes a moving turn. It was to be an unforgettable march for the aspirants, not only because of the exertions - because the wishes for rest, surprise and even food from mom were fulfilled.Reporter team captures great emotionsThe people surprised were accompanied by a camera team under false pretenses. This team did not produce a report as announced, but captured the three surprises up close, including all the emotions. Thanks to an alert mind and six cameras, the team of around 25 people managed to capture all the surprise moments on film. The film draws attention to the Blick wish campaign from today. Short versions can also be seen in cinemas, on TV and in online advertising formats.About the Blick wish campaignSince the summer of 2015, readers of Blick and SonntagsBlick have been able to www.blick.ch/wunsch formulate their wishes. With a bit of luck, these are fulfilled by the Blick Group's helpful wish team. In this way, people with a wide variety of wishes have already been made happy over 40 times. Some of these touching wishes and their surprising realization become entertaining stories that create interesting content for the editorial teams of the Blick titles. In this way, not only the wish recipients but also the readers benefit from the campaign. With this campaign, the Blick titles are demonstrating their closeness to their readership.