"The road is long and rocky".
Geoff Smith from VivaKi spoke at the Programmatic Advertising Day.After the keynote speech by Geoff Smith (Vice President, Solutions, EMEA VivaKi) and the panel "Real-Time Advertising Market Switzerland", the more than 450 visitors had the opportunity to follow the main topics in the buyer, seller and technology tracks, with the buyer track offering various cases and panels on the topics of mobile, the added value of programmatic advertising for agencies and clients, online net reach measurement and the presentation of a programmatic advertising DACH study following the tried-and-tested "elephant panel". At the same time, following a keynote speech by JC Conti (VP Sales & Account Management Publishers EMEA, AppNexus), sales strategies, ad blockers, header bidding and programmatic video were discussed in the seller track. Finally, the technology track focused on the technical aspects of viewability and brand safety measurement, fraud detection, data handling and the challenges of native advertising.Comments on the event"Once again a top professional event for the entire media industry, which highlights trends and promising solutions for the development and problems of programmatic buying at a high level. The Programmatic Advertising Day is a recipe for success - especially thanks to the cooperation and combined energy of the industry associations LSA, SWA and IGEM"Catherine Purgly (Managing Director LSA)"It became increasingly clear that the road is long and rocky until programmatic advertising works in such a way that everyone is satisfied"Ueli Custer (Managing Director IGEM)"Advertisers need to go digital with their partners. At PAD16 you were able to get an up-to-date picture"Roland Ehrler (Managing Director SWA)Information, videos and presentations can be found at www.programmatic-switzerland.ch can be viewed here. The Programmatic Advertising Day 2016 was organized by the associations IAB Switzerland, Schweizer Werbe-Auftraggeber SWA, Interessengemeinschaft elektronische Medien, IGEM and Leading Swiss Agencies LSA.
