Bolero: 100,000 copies circulation as of 2017

Bolero increases its circulation for the coming year.Starting with the January/February issue, 65,000 copies will be distributed in German-speaking Switzerland (previously 40,000) and 35,000 in French-speaking Switzerland (previously 20,000). The focus will continue to be on exclusive reports from the world of fashion and beauty and stories about the luxurious side of life, such as culture, design and "art de vivre". The higher circulation is intended to help further raise the magazine's profile and attract new readers within the relevant target group.As a consequence, the distribution concept is being slightly adjusted. The additional copies are to reach people with a high affinity for fashion, beauty and lifestyle via targeted mailings in German-speaking and French-speaking Switzerland. The personally addressed recipients belong precisely to that discerning audience that is of interest to the luxury goods industry. Collaborations with new partners also enable the magazine to be distributed at events such as Design Miami Basel, the Baselworld watch fair, the Zurich Opera House, and at high-traffic locations such as Zurich and Geneva airports. In addition, travelers on long-haul flights in Swiss Business Class will in future receive the magazine as reading matter. "The editorial teams in Zurich and Lausanne put a lot of heart and soul into producing a monthly magazine with regional content and an international format. Bolero also enjoys a first-class reputation abroad," says Editor-in-Chief Sabina Hanselmann-Diethelm. "The fact that we are entering the market with a print run of 100,000 copies is a clear signal. With this investment, Ringier Axel Springer Schweiz is underlining its conviction that print has a future, especially in the glossy segment."