New job profiles in the digital transformation

Author Jürg Stuker, Partner and CEO of Namics.Whether business models, processes or even culture - digital transformation has a decisive impact on companies. This is also reflected in the development of job profiles. Take IT, for example: Colleagues from this department were mainly responsible for programming and system administration. With digitization and its possibilities - keyword Big Data - IT specialists are getting new fields of application. The best-known job description is the data scientist. He or she is characterized by a high degree of analytics, but also the ability to abstract, to recognize and interpret patterns - he or she makes the data speak, so to speak. This is crucial. After all, what good is the aggregation of data if there is no meaningful interpretation of it? This is precisely what is needed for the further development of products and marketing measures. No wonder, then, that the data scientist will not be found in IT, but rather in marketing.Networking and fusionThe increasing networking and merging of areas of expertise is also noticeable at management level. To stay with the example of IT and marketing: There is also a growing need for a C-level officer who combines both worlds and drives them forward at management level. Some companies are responding by appointing a Chief Digital Officer (CDO), a Chief Marketing Technology Officer (CMTO) or expanding the competencies of the Chief Information Officer (CIO). Whether CIO, CDO or CMTO, the business-critical decisions about new, digital solutions will be made by those who can draw equally on IT and marketing knowledge. Technology evolves, customer needs change, and thus there will always have to be a transformation of business models. So it's not just about mastering digitization, but permanent change. In the long term, companies should therefore think about a Chief Transformation Officer - someone with interdisciplinary knowledge from the areas of marketing, IT and business development.Digital transformation changes professional landscapeThe examples show: The challenges of digital transformation are changing the occupational landscape. It is therefore becoming increasingly important for companies to invest in employee training and development. So only those who invest in further training today will be able to master the change tomorrow. An initial attempt to provide information about these measures has been made by digitalswitzerland with its Education Digital initiative. Here, numerous offers from Switzerland and Germany can be found.Author: Jürg Stuker, Partner and CEO of Namics