Interest in inbound marketing and marketing automation growing in Switzerland

The topics of inbound marketing and marketing automation are gaining in relevance.Of course, inbound marketing and marketing automation have been an issue for progressive, international or large companies for quite some time. For example, at Migros or Nobel Biocare in Switzerland. Both companies have dedicated inbound marketing managers as full-time positions to organize and structure the topic internally and externally. Now the topic seems to be gaining ground on a broad front, even among SMEs. media BROS., for example, has recorded an increase of Blog article significant growth in visits to these topics. Especially via the Organic Search (SEO) channel.

Visit history of a blog article about inbound marketing software and marketing automation, since February 2015 until the end of August 2016 on blog.mediabros.ch.Significant here is the increase in interested parties/leads on the topic of "Comparison of Inbound Marketing and Marketing Automation Software/Tools.". So Visitors, who have obviously already familiarized themselves with the topic and want to find out specifically about a software comparison. And in this sense is considering using such a tool and strategy for his company in the future. A plausible interpretation that is often confirmed in personal 1:1 conversations.

Course interested in "Comparison of Inbound Marketing and Marketing Automation Software/Tools".Also interesting as well as significant is how great the airing of this topic on a small modest blog like blog.mediabros.ch to Germany is. Germany is generally somewhat more developed in online topics than Switzerland. The gap has certainly decreased in recent years, but is still there. Which doesn't seem to be the case on the topic of inbound marketing as well as marketing automation, at least based on the example of media BROS. Otherwise, almost 18 percent of the traffic on pages on these topics would hardly come from Germany. This shows impressively how new these disciplines are in general and how little is reported about them on the web. Austria has recently seen an increase in visits and interest in the topic, and media BROS. believes that Austria will soon take third place.