Advertising impact study: Sustainable success through cross-media strategy

How do you drive smart? The Ecodrive campaign provides answers.In summer 2016, the advertising impact of the Eco-Drive campaign "Clever driving" was examined. The poster campaign, which was realized in German- and French-speaking Switzerland, consisted of four different subjects and was displayed for two weeks at Clear Channel Switzerland's quality stations. The campaign was also accompanied by online advertising measures and provides tips on how driving behavior can be adapted to "smart driving". Over a third of respondents who can remember the campaign say that they have changed their driving behavior as a result of it.Diego Quintarelli, Sales Director Clear Channel: "It is very pleasing that we can show the lasting effect of posters with this study. The fact that so many of those surveyed changed their driving behavior as a result of the campaign is remarkable."More Information on the study.