The truth about our sex life



Men and women are fundamentally different. Fortunately, when it comes to lovemaking, they are united: they trust Ceylor. The new campaign from The House dramatizes this bonding effect and simultaneously launches the first major sex survey. For almost 100 years, Ceylor has been Switzerland's number one trusted brand for a carefree love life - before, during and after the act. This leadership claim is also conveyed by the new campaign, at the heart of which is a film dramatizing how Ceylor meets all the preferences of men and women - in which the brand has the right condom, lubricant or intimate care product to hand for every need and situation in life.
The film deliberately focuses on storytelling with authentic, funny staging of real couples and their contradictions. It is distributed in short and long versions and adaptations via digital media, social networks and internal channels.
With the big survey on the "truth about our sex life", the microsite lovelife.ceylor.ch which in turn generates content for continuous brand promotion in the social media and leads through the raffle.






Go to Ceylor Youtube Channel (all versions)
Responsible at Lamprecht: Nico Issenmann (CEO), Martina Langes (Marketing Manager ceylor). Responsible at The House: Grischa Rubinick (ECD), Patrick Meyer (CD Copy), Manuel Steiner (Art Director), Carolin Widemann (Art Director), Oskar Levinson (Screendesigner), Guy Collé (Director IT & Development), Patrick Grob (Senior Frontend Developer), Sven Stirnemann (Development), Paola Gächter (Senior Consulting), Stephan Suter (Media Director), Luzian Storrer (Media Consulting), Andreas Jorgella (Overall Responsibility); at CZAR Film GmbH Berlin: Caspar-Jan Hogerzell (Director), Daniel Flaschar (Photography).