This is what a successful company website must look like
Unsurprisingly, the respondents rated the content of a website as the most important. On a scale of one (insignificant) to five (very important), this point was rated on average with 4.75 points. Also of great importance: user guidance (4.72). Layout (4.40), responsive design (4.33), search engine optimization (4.18) and performance (4.01) also scored an average of over four points, while support and service (3.69), the CMS (3.60), the URL (3.59) and interactivity (3.49) were rated as less important.
In a second part, survey participants were asked to name a maximum of three particularly successful Swiss websites. Here are the results:Stier Manuela, Stier Communications AG1. www.kmsk.ch"Brand Children with Rare Diseases was nationally anchored within just 2 years."Aybet Ahmet, Alesta1. www.bosch.com"Simple clear guide. Quickly find the info you need."2. www.geberit.ch"Cool design and interesting animation."3. google.ch"Simple search"Küchler Clarissa, Liip AG1. https://www.on-running.com/de-ch/"The products are extremely attractive and appealingly staged and make excellent use of the spectrum of digital possibilities." 2. https://www.swiss.com"Very good combination of functionality that enables easy usability and emotional appeal. The architecture of the site is designed along the customer journey. This makes it easy for the user to navigate."3. https://www.graubuenden.chThe site stages the region of Graubünden in a very inspiring way with beautiful imagery. At the same time, it is easy to search and find specific offers according to individual interests.Trachsel Michael, Code Design1. https://www.rast.ch"Great design and technically very well implemented."2. https://www.homm.ch"The use of video and the presentation of the content. For a KU already very nice."Istrice Luca, relate gmbh1. https://storesandgoods.com"Very responsive, very good loading speeds despite animations. Good user experience." Studer Markus, Entlebuch Media House1. www.css.ch"Responsive, good layout, intuitive"2. www.swiss.ch"top design, simple user guidance"3. www.lukb.ch"new redesign incl ebanking, simple, reduced to the minimum".Martin good Laura1. www.post.ch"Visually appealing, huge portal very clearly summarized. The only drawback: Certain functions bitch in Firefox..."2. www.casinotheater.ch"Not everyday menu navigation, visually very appealing. Always up to date."3. www.goutmieux.ch"Relatively complex content (restaurant directory, supply source database, separation into content for end customers and restaurateurs) is presented here in a very clear yet visually appealing manner."Sigrist Stephanie, Farner Consulting AG1. www.farner.ch"- clear- exciting content- high quality of images used- good performance"2. www.snowflake.ch"-appealing design- good performance- was responsive early on"3. www.sunrise.ch"- responsive design- intuitive navigation- was responsive early on."Ramic Eljub, news aktuell (Switzerland) AG1. www.swiss.com"-All target groups are served with information- Responsive design- Most important target group, (flyers) picked up at a glance and very prominently.- Stylish and eye pleasing color choice."2. www.ringier.ch"- Lots of information on all topics packaged in an interesting way- responsive design- "airy and casual" design"3. www.baloise.ch"- Beautiful imagery- responsive design- website search prominently featured"Yaacoub Jana, Rosenstar, Agency for Values and Design1. www.rosenstar.ch"- Rich-media-content website- Little text- Intuitive navigation- Blog / Facebook- Unique design" 2. www.victorinox.com/ch"- Clear- Good introduction through image teaser- Comprehensive presentation Service- Classic -> fits the image- Active Facebook account."3. www.mammut.ch"- Rich-media-content website- Clear presentation of product diversity- Attractive Facebook- Unique imagery."Tondeur Noé, tondeur consult1. https://www.bernina.com/de-CH/Home-Schweiz"- Storytelling impressively implemented- In relation to the target group useful content- Blog intelligently integrated- CTA (call-to-action) realized user-friendly- In relation to design convincing overall impression."
