The new marketing landscape: What marketing decision-makers really think

Three out of four marketing decision-makers believe that the demonstrable effectiveness of campaigns is becoming increasingly important for successful marketing.The survey results show that the marketing industry is currently looking for new strategies, but is facing various challenges: How can proprietary customer data (first-party) be used effectively? How can users remain recognizable when they move fluidly between many different devices? And above all: how can all this information be analyzed and made usable for future campaigns?