Talk about it!

In addition to online measures, posters are also part of the campaign concept.Today, around 1,500 people are waiting for an organ donation in Switzerland, and over the years the waiting list is getting longer and longer. Every week, two people die because they did not receive a transplant. Even though the majority of Swiss people say they are in favor of organ donation, few inform their relatives of their wishes. As a result, it is mostly the bereaved families who have to decide, and of them, in case of doubt, every second one rejects organ removal.A campaign that gets people talkingThe BAG's new campaign aims to encourage people to talk to each other about organ donation - an intimate topic, but one that also stands for solidarity. "Life is sharing" and "Talk about organ donation!" are the two slogans of the campaign: it is not enough to think about the subject; you also have to share your decision with others. The campaign, launched in collaboration with Swisstransplant, will run for four years and has a budget of 1.65 million per year. The commercial combines subtle humor with unusual situations to defuse the sensitive topic. Further information can be found on the website www.leben-ist-teilen.ch.Campaign as part of an action planThe number of donors per million inhabitants rose from 14.4 in 2014 to 17.4 in 2015 (all categories combined). However, the trend for 2016 is clearly pointing downwards. In the first half of the year, the number of donors per million inhabitants fell to 11.7. The federal government's goal is to reach the mark of 20 donors per million inhabitants by 2018. To this end, the Federal Council launched the "More organs for transplants" action plan in 2013, which includes this campaign. The action plan aims to implement and coordinate the various measures to increase the number of donors. The federal government can count on the most important players in this area and on the cantons, which play a key role in coordinating activities in hospitals.The video humorously encourages people to talk about certain things.https://www.youtube.com/watch?v=GlK7USofeHo