Time for Insights - Media Consumption Habits and Daily Routines

The Swiss Media Research Day will take place on October 12, 2016.How do different target groups structure their daily routine? Which media do they use for different activities? The Time Use Study (TUS) provides answers to these questions. Harald Amschler, WEMF Executive Director of Research and Development, presents exciting results from the study. Tanja Hackenbruch, Head of Market and Audience Research at SRG SSR, together with a representative from the publishing industry, will show how media companies use the Time Use Study for their strategic orientation.Christian Rätsch, CEO of Saatchi & Saatchi Germany, will explain how time budget studies help advertisers to efficiently address multitasking target groups.The future of Swiss media research With the joint "Swiss Media Data Hub" project, Mediapulse and WEMF are laying the foundations for the future of Swiss media research. Franz Bürgi, Managing Director of Mediapulse AG, and WEMF CEO Marco Bernasconi provide information on the aims and content of the project and explain why this approach is unique in the world, and the "Swiss Media Data Hub" project is also the subject of the pre-conferences. The conferences before the start of the event offer the opportunity to enter into dialog with experts from research and practice and to gain first-hand insights. Please register early. The number of places is limited.More information and registration:www.wemf.ch