Book tip: Conversion optimization

Many websites and online stores have massive numbers of visitors, but only a handful of buyers. The conversion rate is therefore a decisive key figure, says André Morys. In his book, he reveals how to significantly increase conversion, i.e. the successful transformation of a prospect into a buyer. Morys looks at the status quo of e-commerce, sheds light - albeit somewhat superficially - on the psychology of online buying, and presents tools and some models for conversion optimization, before finally describing in detail his model of the "Seven Levels of Conversion".Practical examples and tips for everyday life make the book a helpful and crisp practical guide. Unfortunately, Morys writes only for connoisseurs of the scene; plenty of unexplained technical terms and abbreviations make it difficult to get started with the topic.getAbstract nevertheless recommends the book to anyone who wants to increase purchase rates in their online store and turn "dropouts" into customers.getAbstract rating: 8Feasibility: 9Degree of innovation: 7Style: 7Publisher: entwickler.pressPublication Year: 2011Pages: 221ISBN: 9783868020663