Coop lets animals sing

CAMPAIGN For its "Miini Region" seal of quality, Coop lets the animals speak for themselves.To make its "Miini Region" label better known, Coop has commissioned the agency Scholz & Friends Schweiz AG to create a video. In it, the animals from the region sing for the region.

Coop - Miini Region; music clip from Shining Pictures on Vimeo. Coop markets products from the region under the quality seal. This ensures that the products are fresh thanks to short transportation routes and supports local businesses. The campaign aims to express this, with moving images portraying several animals one after the other in their respective characteristic landscapes. In print, products in one category from all regions of Switzerland are presented.