First Instawalk in Graubünden

CAMPAIGN The first Instawalk organized by Graubünden Ferien and the Rhaetian Railway takes place on 17 July. 20 Swiss Instagrammers will take part in the photo walk. Thanks to their large number of followers on the social media platform, over 230,000 people will be able to enjoy pictures from Graubünden.The first joint Instawalk by GRF and the RhB will bring 20 Instagrammers from all over Switzerland to Graubünden on Sunday, July 17, 2016. Together, the group will discover the RhB's UNESCO World Heritage route, Lake Palpuogna in the Albula Valley, the railroad adventure trail between Preda and Bergün and the Bergün spa hotel. The 20 participating Instagrammers have over 230,000 followers between them, who will be taken on a virtual journey through Graubünden by the Instawalk.Manuela Gallati, RhB social media manager, and Marc Held, GRF social media manager, are already looking forward to the photographic results of the excursion. "Instagram is the ideal platform to show the beauty of Graubünden and the Albula line to a wide audience," says Gallati. For this reason, this will not be the last Instawalk organized by GRF and the RhB. Instagrammers will also be invited to Graubünden in the future to inspire their followers with authentic and expressive images for vacations in the region.Both companies have their own Instagram accounts with growing follower numbers (RhB: 7,000, GRF: 23,000) and have already organized events for Instagrammers in the past. In January 2016, for example, the RhB Instameet generated 1,393 photos that reached over 872,000 people on the social media platform. #GRhBinstawalk to be found on Instagram.