What is a tachistoscope?

GLOSSARY What is the tachistoscope test used for and what is it good for?The tachistoscope test is used in marketing as an important psychological test procedure in which association comparisons are made in order to optimize a packaging design or product form. It shows the time periods within which individual poster contents such as sender and message are perceived and understood. In practice, the poster motif to be analyzed and other motifs (with an image diagonal of up to 2 meters) are presented to a test person using a projection device in presentation times ranging from 5/100 of a second to 2 seconds. After each presentation, the communicative performance of the motifs is questioned.