Wortspiel GmbH with new business model

f.l.t.r.: Aurel Gergey, Sören Wischnewski, Jeannette Scherrer, Stefan Vetter, Mario ThomsenThe Swiss agency landscape is in upheaval. Classic full-service agencies are facing growing competition from smaller, agile and highly specialized competitors. That's why the Zurich agency Wordplay Ltd. is taking a different direction. "I believe that agencies of the future should try out new forms of collaboration both with clients and within the team," says Stefan Vetter, the agency's founder and owner. Wortspiel GmbH therefore relies on a business model in which the fee is dependent on concrete goals. These are agreed with the clients. "The greater their success, the more we earn," says Vetter. But that also means that if the agency delivers less than promised, it earns less. "I don't know of any agency in the German-speaking world that consistently implements this model and thus takes a risk," adds Vetter.Contract-free and location-independent collaborationWortspiel GmbH is also breaking new ground when it comes to collaboration: "I believe that successful collaboration doesn't depend on contracts between my team and me, but on whether we have common goals and values," says Vetter.His partners, who now number seven, share Vetter's vision: "I'm happy to be part of this team - precisely because we don't have to gag ourselves with contracts and at the same time we are and remain independent entrepreneurs," emphasizes Aurel Gergey, Senior AdWords Consultant and copywriter at Wortspiel. The fact that collaboration without contracts has demonstrably worked extremely well at Wortspiel for 19 months is not the only thing that makes the Zurich agency so exceptional: "We also work remotely," adds Vetter enthusiastically. In practice, this means that "each of us punters works in the place where we are happiest and most productive," says Vetter. With today's technology, he says, it is no longer necessary in the agency business to work tied to a specific location.New in the teamSince the beginning of 2016, three new team members have already joined Wortspiel. These include Mario Thomsen, one of the top ten contributors to the official German-language AdWords community and Toni Ricciardelli, Senior Consultant for Facebook Ads. The first woman in the team is called Jeannette Scherrer. The graduate business communicator is an experienced agency project manager and lecturer for search engine marketing at the Klubschule Migros. The AdWords agency supports ambitious companies to grow faster and cheaper with the help of Google. Her clients include Migros, MOVU and WeMakeIt.