Online Marketing Conference: Last Program Update

EVENT In just a few weeks, the University of Bern will host the fourth edition of the event on Thursday, August 18, 2016, providing a central meeting point for renowned experts from academia and practice in the fields of online marketing, e-commerce and e-business.Specialists from well-known companies and organizations (including Google, IBM, Rinspeed, University of Bern, Victorinox, etc.), opinion leaders in the industry (Roger Baur, Thomas Hutter, Patrick Kessler, Martina Dalla Vecchia, etc.) and representatives of successful start-ups in the online sector will share their knowledge and experience.In addition to the two keynotes and the Best Paper Award, visitors can expect three parallel themed tracks with presentations for different levels of knowledge and needs. Among others, Prof. Dr. Harley Krohmer from the Institute for Marketing and Corporate Management at the University of Bern will talk about the phenomenon of consumer brand sabotage: How can the psychological mechanisms that drive consumers to sabotage brands be described? What damage potential lies in this consumer power and how can such tendencies be detected and prevented in good time? In the parallel track, Pascal Schär from Saastal Marketing AG will explain how the tourist destination of Saas-Fee is digitizing its marketing via a platform and creating a market advantage by pooling its strengths. Sebastian Paul from Victorinox will discuss the real-time personalization of websites in his presentation: How does it work? When is it useful and what can be expected from it? The complete program for the other tracks as well as all information on the speakers and content is available at here. Key data on the online marketing conferenceDate: Thursday, August 18, 2016Location: UniS, in the immediate vicinity of Bern train stationNumber of participants: max. 220 participantsProgramRegistration