CEO Communications

BOOK TIP In the book "CEO Communication", author Katja Nagel explains which channels CEOs use to communicate today, which tools and strategies are available to them and how a communications department can support the CEO.Meetings, presentations, social media: Today's CEO must be able to communicate via a variety of channels. This book explains when which medium is suitable and also deals with exceptional situations such as restructuring or bankruptcies: The numerous subheadings tend to confuse rather than create order. The interwoven personal experiences of several CEOs are interesting. However, the many quotes are often strung together without a clear thematic classification, leaving it up to the reader to interpret the statements. However, the multifaceted statements make it clear that there is no off-the-shelf solution for CEO communication. It depends not least on the boss himself. While the first part of the book is more theoretical, the second part primarily supports those responsible for communication in developing the right strategy for their CEO.getAbstract recommends the book to anyone working in a communication department and, of course, to CEOs themselves. getAbstract rating: 6Feasibility: 7   Degree of innovation: 6Style: 4

Publisher: Linde VerlagYear of publication: 2013Pages: 243ISBN: 9783714302493