Company idea

BOOK TIP In the book "Unternehmen Idee", author Raimund Schmolze explains what you can learn from observing customers, how to tease creativity out of colleagues and how new products are developed in this way.Almost like a picture book for adults - that's how playful this handy volume on customer-centric product development comes across. However, it has a lot to offer: Raimund Schmolze, head of Deutsche Telekom's creative think tank, guides the reader step by step through his department's innovation process. Some creativity techniques may already be familiar to those interested, others are new and quite original. A good chapter structure, short sentences and a direct approach round off the reading experience. getAbstract recommends this book to all those interested in R&D in medium-sized and large companies who are looking for new product ideas for saturated markets.getAbstract rating: 9Implementability: 9Innovation level: 8Style: 9Publisher: Campus VerlagPublication year: 2011Pages: 191ISBN: 9783593394756