Brandsoul implements Tamedia's largest employee event
EVENT For Tamedia's largest employee event to date, Brandsoul was entrusted with the conception, overall organization, implementation and communication of the event.
Brandsoul organized the Tamedia employee event for around 2000 people.Around 2,000 employees from the various media and products of Tamedia, Switzerland's largest private media group, traveled from all parts of the country to experience the identity and diversity of the company up close in a festive setting.In addition to a broad culinary selection from around the world, the guests were able to benefit from a first-class entertainment and show program. Through targeted communication measures and an elaborate, scenographic staging, Brandsoul developed a platform that offered the opportunity for exchange and supported the employees' loyalty to the company in the long term.
"Tamedia's 2016 employee event was all about saying thank you to the employees of the various Tamedia media and products," explains Carole Ramuz of Brandsoul. "Tamedia employees were invited to spend an evening at the Grand Tamedia Hotel - the most extraordinary hotel in Switzerland." From the invitation to the event to the decoration (furniture, lighting) to the entertainment (show, entertainment, culinary), everything was adapted to the hotel theme.By playing all the rooms of the Trafo Baden, it was possible to offer various platforms for entertainment, fun and exchange: The Grand Hall with concerts and DJ settings, spa and arcades, karaoke bar, clubs and many other activities.
The evening was also convincing from a culinary point of view: various restaurants (with Italian, French, Spanish, Japanese, American and Swiss cuisine) offered guests delicacies from all over the world. "To ensure that guests from Ticino and French-speaking Switzerland could also take part in this unique event, buses and special trains were organized for the outward and return journeys," says Ramuz.
