Bells sausage generator
CAMPAIGN Meat processor Bell has launched a campaign to coincide with the start of the European Football Championship. Consumers can create their own personal sausage with the sausage generator to really get into the football fever.
The new Bell campaign is placed on 20Minuten and Blick.Bell engaged the Eyeonx agency for the campaign. Liquid Ads and Mobile Wideboard Plus were used on 20Minuten and Blick. With the sausage generator, users can create their own sausage and share it on the social media platforms. The creative works of art then end up on the Bell Hall of Fame.
The Hall of Fame of the best created sausages.Thanks to the dynamic structure of the advertising material, the banners can be adapted to the current events of the European Championship at any time and are therefore up to date. The fan sausages always adapt to the current top match of the day, advertise against racism and react to current events.modern cell phones are equipped with a multitude of sensors: They automate and simplify our daily tasks. One of these is the gyroscope sensor. Users notice the reaction of the advertising medium with every movement of the smartphone. The animation prompts the user to play with the advertising material and automatically engages with the brand. The message gets through.
