Innovations in retail

BOOK TIP In the book *Innovations in Retail*, author Uwe Seidel explains what customers expect from retailers today, how these expectations can be met, and which innovations are shaping the retail industry now and in the future.Anyone who has read this book knows why traditional retail is in crisis - but also how it can find its way out again. After all, customers are buying more than ever, albeit increasingly online. The book presents countless, sometimes extremely innovative ways for retailers to boost their business. The chapters, written by different authors, read more or less well. While the first chapter, for example, comes across as a scientific treatise, with figures packed into a viscous text and hardly any practical information for retailers, the second chapter is full of practical tips. Fortunately, such chapters predominate in this book. Readers will not only learn what makes for seamless retail, but will also get to know many good ideas that are already a reality today. They can also take a look into the future, at drones, 3D glasses, etc. For the most part, the ideas are not only explained in an understandable way, but also underpinned with many examples, photos and illustrations. Last but not least, the book is characterized by a stringent structure, with a summary at the end of each chapter. getAbstract recommends it to all those working in retail.feasibility: 7Innovation level: 8Style: 8getAbstract rating: 8Publisher: SymposionPublication year: 2016Pages: 177ISBN: 9783863296810