Stailamedia offers out-stream video on Spiegel Online for Switzerland and Austria

Outstream videos are displayed within the text and played automatically.Spiegel Online integrates the videos in the usual high-quality editorial environment. Around 1 million video plays can be offered per month in each of the markets Austria and Switzerland. "Spiegel Online attaches great importance to not overloading articles with advertising. Advertisers therefore enjoy almost exclusive placements. This is clearly demonstrated by the market-unusually high completion rate of out-stream videos within Spiegel Online articles of 30% on average," notes Christoph Henning, Head of Video Advertising at Spiegel marketer Spiegel QC.Videos are integrated below the first text paragraph of an article, so the user has to scroll a maximum of two times to see the advertising video. As soon as the video enters the user's visible area, playback begins automatically. This visibility guarantee represents a quality feature of the advertising format. Out-stream formats that integrate into the editorial content stream of websites have shown both high attention and acceptance rates among users in recent years. This makes them an ideal complement to the classic model of in-stream video (pre-, mid-, post-roll), which is now established and learned by users, but often lacks net reach. Out-stream, on the other hand, records large reaches and also has advantages for the advertiser: Mobile users can be picked up with a strong branded ad and they can use the same VAST tag for out-stream placement that is already delivered by the client for in-stream campaigns. This eliminates additional costs for the creation of mobile advertising media.