The social media frenzy

BOOK TIP In the book *The Social Media Craze*, authors Helmut van Rinsum and Frank Zimmer explain why social media is overrated, what can go wrong when using it, and how to use it correctly.Social media currently appear to many to be the savior in the marketing sky; anyone who doesn't join in is considered hopelessly old-fashioned. But ultimately, the whole thing works no differently than good old word-of-mouth advertising, say marketing journalists Helmut van Rinsum and Frank Zimmer. They dispel false expectations and myths surrounding the topic and explain simply, entertainingly and competently what social media can actually achieve in marketing, where the pitfalls lie and - especially important - what social media are not good for.Neither hysterical participation hype nor technophobic permanent grumbling, instead information, facts and clear statements. getAbstract says: Required reading for everyone who wants to know what Facebook and Co. can bring to the company.

getAbstract rating: 8Implementability: 7Innovation level: 8Style: 9 Publisher: BusinessVillagePublication year: 2011Pages: 164ISBN: 9783869801414