Advise and sell online

BOOK TIP In the book "Online Consulting and Selling", author Jan Helmut Hönle explains what makes online consulting attractive to customers and how companies can use it to close sales.Before buying a product, most people nowadays look online for information. However, the purchase itself is often still made offline. This detour could be avoided. Jan Helmut Hönle shows how. His concept for online business is convincing: interested parties find their way to the website via sophisticated marketing and then enter a consultation-oriented sales process. The dialog on the phone is supported by an individual online presentation. The sales conversation is brought to a conclusion without the need for a meeting in the real world. Hönle's book is well structured, clearly formulated and very practical. The fact that he includes a reader's voice, which interrupts the author with objections from time to time, helps with understanding, but sometimes seems a little silly, especially when the reader is given statements such as "for now I'm convinced" or "now I understand" - you'd rather decide for yourself. However, this shortcoming is hardly significant. getAbstract recommends the book to all salespeople, especially representatives of insurance companies and financial institutions. getAbstract rating: 8Implementability: 9Innovation level: 8Style: 7Publisher: Springer GablerPublication year: 2013Pages: 167ISBN: 9783658009342