With YouTube advertising against xenophobia
ADVERTISING "Search racism. Find truth": A Berlin refugee initiative uses YouTube advertisements to show how to fight xenophobia. In the videos, courageous refugees confront right-wing extremist agitators and their hate videos and refute their prejudices with hard facts, surprising revelations and humor."Refugees in Germany are perceived more as a burden than as people seeking protection," says Mareike Geiling, explaining one of the reasons why she launched the "Refugees Welcome" initiative. The campaign is also intended to counteract the hate videos on YouTube. After all, the hatred and benefits in the videos do not reflect her experience of working with refugees. With the campaign "Search racism. Find truth" campaign, the Berliner is campaigning for a better understanding of one another and a better future for everyone:
"Refugees are taking away jobs"The result is nine 30-second videos in which the refugees have their say and debunk typical prejudices. Anyone searching for "Lutz Bachmann" on YouTube, for example, is not confronted with classic advertising before the videos, but with 31-year-old Arif, a refugee from Syria. In the video, he refers to the search term: "Lutz Bachmann will tell you that all refugees are criminals - but I've never been to prison. Lutz Bachmann has. "The video of Arif:
The other videos from the campaign are also similar. For example, Taim confronts the prejudice that refugees want to take jobs away from Germans. "Click here for my story instead of listening to more prejudices," says Taim, motioning to a link to the video about himself.the video of Taim:
No imposition, but educationNot only are the videos placed before the hate videos, they are also placed at the top of the Google rankings. Anyone searching for racism on Google will find adword ads that lead directly to the refugees' arguments before the hate speech. In addition, each of the ads leads to the microsite search-racism-find-truth.comwhere you can get to know the refugees and their stories better. "We don't believe that a hardcore Nazi can be swayed," emphasizes initiator Mareike Geiling. And that's not what the project is about. The campaign is much more aimed at people who live in a closed world where xenophobia is the order of the day.
