Digital campaign for Zurich Zoo
CAMPAIGN Zurich Zoo is focusing on digital media for its latest campaign, using it to give visitors a closer look at what it has to offer and its new attractions.
The digital campaign can be found on the pages of 20Minuten, Blick etc.For the Zurich Zoo realized the Goldbach Interactive a digital campaign. Various promotions will be presented to users via ads and the Zurich Zoo website from April 2016. These are currently 50 online tickets a day with a 20% discount. Three different theme worlds are used for the campaigns. In addition to the well-known zoo poster subjects, which were designed by partner agency Matter Gretener Lesch, the Masoala Rainforest (current chameleon subject), the Kaeng Krachan Elephant Park and the new aquariums will be advertised from the beginning of April to mid-October 2016.For the display ad campaign, Goldbach Interactive is relying on a combination of branding and performance services, which will be continuously optimized during the campaign period. The overarching conversion goals of the digital campaign are to increase visitor numbers and generate leads. Users are directed to the relevant areas of the website, e.g. the ticket store or competition entry. In combination with the classic poster subjects, this results in a holistic cross-channel campaign.
