Convincing political stakeholders

BOOK TIP In the book *Convincing Political Stakeholders*, author Klemens Joos explains what matters most when lobbying in Brussels, what forms and tools of advocacy exist, and what qualities a good lobbyist must possess.If you want to have your interests represented in Brussels, you have three options: They can join an association, maintain a representative office in the EU capital or rely on professional intermediaries. In this comprehensive work, Klemens Joos presents the advantages and disadvantages of the individual solutions, the instruments and the training paths for representing interests. Just as he himself repeatedly calls for a change of perspective, he sheds light on interest representation from a wide variety of angles. Many of the valuable practical tips are buried under mountains of philosophical and scientific text. However, thanks to the summaries at the end of the chapters, practitioners can also quickly jump to the content relevant to them - whereby they are also spared some of the redundancies that contribute to the volume of this handbook. Unlike in Lobbying in the New Europe, the author in this book, although repeating much of the content, focuses more on the person of the lobbyist. Therefore, getAbstract recommends it not only to all lobbyists, EU politicians, association members, company representatives in Brussels and public affairs staff, but also to anyone whose desired field of work is interest representation.getAbstract rating: 7Implementability: 7Innovation level: 7Style: 6Publisher: Wiley-VCHPublication year: 2016Pages: 564ISBN: 9783527508594

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