Six tips on how companies can use Snapchat

1. the preview

A new product is about to be launched? Snapchat is ideal for providing exclusive insights into upcoming product or campaign launches. One example: the US fast food chain Tacobell announced the return of a product popular with customers exclusively on Snapchat the year before last. Without any elaborately produced images, a photo was simply snapped with a doodled message (i.e. Snapchat allows photos and videos to be painted with a simple drawing tool) and sent to all followers.

2. behind the scenes

What actually happens behind the scenes in our company? How are products or services planned and created? Snapchat offers the opportunity to broadcast work processes virtually live as a story and create transparency. Do you have a craft business and are still looking for a trainee for the coming year? Pick up your target group where they are: on Snapchat. Who says that an insight into the day-to-day business of a joinery doesn't arouse curiosity, especially if the company chooses such an unusual way to recruit?

3. our team

Who works in the company? Introducing individual employees and their activities: This enables companies to create a more human image. After all, each of us feels more connected to a face than to a logo.

4. discount campaigns

Would you like to offer your customers exclusive discounts? As the photos and videos sent on Snapchat disappear after the first view, the app is ideal for sending individual followers special discount codes, etc. This type of campaign can also be used to collect followers on Snapchat, especially at the beginning. For example, announce a limited number of coupons on other channels - the first 100 followers on Snapchat will receive an exclusive message.

5th picture contest

Photo and video contests can be used in a similar way. This is also a good way to get in touch with customers personally. Post a task, for example you can ask your followers to snap their most creative selfie, their favorite dish, etc.. The winner will receive a voucher, a product, etc. Campaigns of this kind can of course also be spread excellently via other networks.

6. live stream of an event

Are you taking part in a special event? Is your company organizing a celebration? Let your followers be part of it, because Snapchat is ideal for a timely broadcast of exciting and current events, and the tone can be relaxed and casual. The Business Academy Ruhr, for example, held the last BARsession accompanied with Snapchat.Source: www.business-academy-ruhr.de