Companies rely on videos
MOVING PICTURE Videos will become an indispensable business tool in companies within the next three years. This is confirmed by a recent study by Kaltura.
Videos are becoming increasingly important for companies, for example to improve communication and employee training.The survey polled 250 employees from companies around the world. The areas of application of the respondents range from marketing and sales, IT, service and administration to training and research and development. 75 percent of the survey participants predicted that video would become significantly more relevant to business within three years. In addition, 95 percent were convinced that video skills are already important for employees, while 83 percent recommended that employers support their employees in improving their video skills. At the same time, 76% cited user-friendly tools from modern video platforms as the best way to introduce the technology quickly.
Source: KalturaIt is therefore hardly surprising that the use of videos in the workplace is already widespread: 70% of respondents watch between 30 minutes and ten hours of work-related videos every month. Overall, 64% stated that they watched more video content in 2015 than in the previous year and almost half (47%) also created more videos. And 66% confirmed that their company's budget for video technologies had increased year-on-year.
Source: KalturaFurther results of the study are:- 96% use videos to train and educate employees. For 94 percent, videos are an important tool for team building by connecting remote employees.- 98 percent rate videos as "very valuable" or "relatively valuable" in improving a company's communication. In addition, 95 percent were convinced that videos promote marketing and brand awareness.84 percent expect videos to be viewed most frequently on mobile devices within three years. 38 percent also see mobile devices as the primary means of creating video content by then. "Videos are becoming an integral part of everyday working life," explains Michael Kummer, Head of Sales EMEA at Kaltura. "This demands new skills from employees. They need to be able to create, edit and share video content and communicate using video techniques." Ron Yekutiel, Chairman and CEO of Kaltura, adds: "Our study shows that companies need to take a serious look at how they can best support their employees in developing their video skills - because this is the only way they can remain competitive in the future!"The entire study is available here here.
