Provocative campaign against sexism in advertising

The "Woman are no objects" campaign draws attention to sexist advertising.Women are often reduced to sex objects in advertising. The Swiss Commission for Fairness also often receives complaints about sexism in advertising. "The image of women in advertising is not only unreal, it also fuels fears, harmful compulsions and can lead to a deeply disturbed self-image of young women and girls," is the message of the "Woman are no objects" project.The campaign was initiated by Madonna Badger. Badger is the co-founder of her own agency Badger and Winters and became known in the advertising industry for her work for Calvin Klein, among others: She created the famous campaigns with Mark Wahlberg and Kate Moss and launched CK One.The agency has released two attention-grabbing videos that are currently circulating on social media under the hashtag #WomenNotObjects.