Professional price management

BOOK TIP In the book "Professional Price Management", authors Günter Hofbaur and Sabine Knör explain why clever pricing is so important, which factors play a role and how you can systematically determine the optimum price.Pricing is a highly complex task that requires strategic planning: a large number of factors and interactions need to be taken into account. Anyone looking for a scientifically sound overview of this topic will be well served by this reference book, as it leaves out hardly any aspect and is brimming with definitions and formulas. This means that the person responsible for pricing has to apply it to the circumstances in their own company.getAbstract recommends this book to all marketing experts and sales staff who want to create a coherent, well-coordinated pricing strategy - or who want to subject their current one to a systematic analysis.getAbstract rating: 5Feasibility: 6Degree of innovation: 4Style: 6 

Publisher: PublicisYear of publication: 2015Pages: 270ISBN: 9783895784545