Roll 'n' Win with the Willisauer Ringli

CAMPAIGN In its latest advertising campaign, Hug AG has developed an entertaining competition for the hardest biscuit in Switzerland. Participants learn about the positioning of Willisauer Ringli.The famous Willisauer Ringli from Lucerne have recently started rolling through Switzerland. In the "Roll 'n' Win" competition, players can show off their skills by guiding the Ringli to their destination as quickly as possible. The game appeals to everyone and can be played directly in the browser without installation. Participants control the Willisauer Ringli by clicking or, in the case of tablets/mobile devices, by tapping on the screen. The diverse elements of the game, designed and implemented by Responsive, surprise with their detailed graphics, so that players discover something new every time they play. In total, the Ringli rolls through three different regions of Switzerland, which alternate on a weekly basis.Mechanism of the soldAfter three free attempts, participants need a code, which can be found on all Willisauer Ringli promotional packs, to be able to continue playing without restriction. Each time a code is entered before a new game, the chance of winning is increased by bonus points in line with the tried-and-tested "in-game-purchase" principle. With this highly engaging promotion, participants can easily get to know the positioning and learn that the Ringli au Chocolat are more delicate than their originals, which tend to break in the game.Win-win with price partnersEvery week, 20 prizes worth over CHF 40,000 are raffled off. The prize partners have been integrated into the game and also benefit from the strong presence on the competition website. The game was implemented in collaboration with the Responsive agency: win.hug-luzern.ch