Mobile shopping is booming in Switzerland

E-COMMERCE Criteo, the technology company for performance marketing, published its "Q4 2015 State of Mobile Commerce Report" on February 18. Based on 1.4 billion online transactions worldwide, Criteo found that four out of ten sales are made via multiple devices. Almost a third of these sales are completed via a mobile device.In Switzerland, one in three transactions is carried out via mobile devices - with smartphones being the main device used. For leading online retailers, almost half of transactions are generated via mobile devices. Compared to Germany and Austria, almost a quarter of all transactions in Switzerland are carried out via mobile devices using iOS devices.Mobile shopping is booming for online retailers- In the fourth quarter of 2015, mobile transactions accounted for 33.2% of all eCommerce transactions in Switzerland - Almost half (48.7%) of transactions at leading online retailers in Switzerland were made via mobile devices - 19.3% of Swiss shoppers used a smartphone for mobile shopping and 13.9% used a tablet - Compared to Germany and Austria, more iOS devices (24%) than Android devices (9.2%) were used for online purchases in Switzerland. The value of goods compared to desktop was 85%.Cross-device use continues to increase- Around 40 percent of all transactions worldwide were generated across multiple devices or channels in the fourth quarter of 2015.- 37 percent of desktop users visited the online retailer's website via another device at least once before making a purchase.- 43 percent of users who make their purchases via a tablet use multiple devices in their purchasing process.Apps generate sales- Those online retailers whose apps focus on easily presenting relevant products to customers achieved 54 percent of all mobile retail transactions.- Users view 286 percent more products in mobile apps than on the mobile web, which in turn led to a 90 percent higher shopping cart rate than on the mobile web.- The overall conversion rate for apps was 120 percent higher than on the mobile web in the fourth quarter of 2015.Global mCommerce growth continues unabated- mCommerce accounted for 35 percent of global eCommerce sales in online retail - 50 percent of all global eCommerce transactions were carried out across devices.