Facebook: Videos ads get subtitles

FACEBOOK ADVERTISING Video ads are set to become more attractive on Facebook. This week, the social media platform has expanded its video ads and added automatic subtitles, among other things.According to a study by Facebook, 80 percent of users are bothered by the fact that the videos they share have sound. At the same time, 42 percent of video ads are said to be completely unfunny without sound. Facebook therefore recommends that all marketers include subtitles and logos in their video ads. The billion-dollar company also wants to support this with a new function. Subtitles are to be generated completely automatically from the clip. However, they can also be edited manually if required. The subtitle function will be integrated into the Ads Manager and Power Editor - but only for English content for the time being.New video insights for advertisersAccording to Facebook, subtitles are expected to increase viewing time by an average of 12 percent. Users currently watch around 100 million hours of video per day. Advertisers can now get a complete overview of consumer behavior in Page Insights. This function will also be added to Ad Insights.