Brandwashed

BOOK TIP In the book "Brandwashed", author Martin Lindstrom explains how advertising and marketing work today and what the repertoire of manipulative techniques looks like.Until now, we have known Martin Lindstrom from Denmark as an author and evangelist of modern marketing and advertising methods. With Buyology, he landed a bestseller in 2009, in which he explained neuromarketing using practical examples and experiments. Now he has followed this up with a new perspective. In Brandwashed, he ruthlessly reveals the manipulative practices of advertising. He describes how even small children are targeted by advertising, sheds light on the role of sex and peer pressure in purchasing decisions and disillusions the reader with regard to the existence of privacy in the information age. The whole thing is nothing less than a swan song to the responsible consumer: frightening and enlightening, yet well and entertainingly written. getAbstract recommends the book to anyone who wants to know how advertising and marketing manipulate today and who wants to regain their decision-making power.getAbstract rating: 8Implementability: 6Innovation level: 8Style: 9Publisher: CampusPublication year: 2012Pages: 378ISBN: 9783593396194