What is a Mobile Wideboard Plus?
GLOSSARY Developing forms of advertising for smartphones that are not disruptive but still stand out is a challenge. One solution is the "Mobile Wideboard Plus".
The Mobile Wideboard Plus enlarges to full screen size when the ad is touched.The "Wideboard-Plus Ad" always starts from the wideboard position and is therefore in the visible area of the mobile site right from the start. Touching the ad opens it and enlarges it to full screen size. This makes it a large and eye-catching branding tool - but less disruptive than interstitials. The ad does not overlay the content of the page but is embedded between the content in a visually appealing way. The "mobile wideboard" is particularly suitable for moving image campaigns. Here is an example here.Swiss providers of this form of advertising include Eyeonx and Newsnet.
