Bern government council promotes tourism marketing
Preventing a Slump in Demand: Against the backdrop of the economic crisis, the Bern cantonal government intends to promote tourism marketing. To this end, it is now providing tourism destinations with an additional 700,000 francs over a two-year period.
Preventing a slump in demand: against the backdrop of the economic crisis, the Bernese cantonal government wants to promote tourism marketing. To this end, it is now making an additional 700,000 francs available to the tourist destinations over two years.
The funds are to flow in part into Switzerland Tourism's marketing offensive, in which the Bernese destinations will have to contribute between 200,000 and 300,000 francs, as the canton of Bern announced on Thursday. The destinations had not budgeted for these funds. Switzerland Tourism will fight against the expected slump in demand with a campaign in the most important markets. The federal government has earmarked 12 million
francs are available. The tourism industry is contributing CHF 3 million.
The additional funds are limited to the next two years, according to the press release. They come from the accommodation tax, which is temporarily being passed on in full to the destinations. Normally, tourism destinations only receive 90 percent of the levy.
As a result of this reallocation, less money will flow into the tourism fund. According to the Bernese cantonal government, this fund currently contains sufficient funds so that the increase will not lead to any reductions in services.
The funds are to flow in part into Switzerland Tourism's marketing offensive, in which the Bernese destinations will have to contribute between 200,000 and 300,000 francs, as the canton of Bern announced on Thursday. The destinations had not budgeted for these funds. Switzerland Tourism will fight against the expected slump in demand with a campaign in the most important markets. The federal government has earmarked 12 million
francs are available. The tourism industry is contributing CHF 3 million.
The additional funds are limited to the next two years, according to the press release. They come from the accommodation tax, which is temporarily being passed on in full to the destinations. Normally, tourism destinations only receive 90 percent of the levy.
As a result of this reallocation, less money will flow into the tourism fund. According to the Bernese cantonal government, this fund currently contains sufficient funds so that the increase will not lead to any reductions in services.
