Ultra-short videos as a marketing tool

VIDEO Sharing your marketing campaign on Facebook is a must for every company. Just like a presence on YouTube. The difficulty, however, is to stand out from the crowd. One way to attract more attention: snack content.Short, shorter, shortest: when it comes to video, it can never be short enough. If you don't get your message across in the first few seconds or haven't grabbed the viewer by then, you've pretty much lost. Buzzfeed, Vine and Instagram have led the way and launched a gadget that was immediately well received. Snack content is becoming increasingly popular and is being used more and more by companies as a form of advertising. These are ultra-short videos with a maximum length of six seconds. Very simple gifs are often strung together.The advantagesThe videos are popular because they are produced quickly, are entertaining and arouse curiosity for more. They are also ideal as a mobile campaign, but it is important to ensure that they are part of an overall strategy, otherwise the generated reach will quickly evaporate.ExamplesHere are a few successful snack contents: