Branded Interactions

BOOK TIP In the book "Branded Interactions", author Marco Spies explains how digital brand management works, how to optimize the development process and how to ensure that digital communication is always up to date."Digital first": Communication with customers is increasingly taking place via digital, mostly interactive media. New points of contact are being created where customers come into contact with the brand. This poses a huge challenge for companies: how do you manage to communicate your brand adequately and coherently across all channels? The potential for error is huge. The Branded Interactions handbook is a guide to the digital creative process. Author Marco Spies draws up a blueprint for the ideal project process. He provides a wealth of practical help, for example in the form of empirical values and checklists, exemplary infographics and process diagrams. The author may have aimed for completeness - in practice, it is certainly not necessary to follow every path when shortcuts are available. getAbstract recommends this book not only to project managers in the creative industry, but to anyone involved in the progress of interactive media. getAbstract rating: 8Implementability: 9Innovation level: 8Style: 8

Publisher: Verlag Hermann Schmidt MainzYear of publication: 2012Pages: 304ISBN: 9783874398305