JWT+H+F initiates platform on banking secrecy and tax fraud
The agency JWT+H+F has created a website, Sind-wir-schweizer-alle-verbrecher.ch, designed to facilitate public discussion on the topics of banking secrecy and tax evasion.
Are we Swiss all criminals? Many Swiss are currently asking themselves this question - the issues of banking secrecy and tax fraud are making waves both nationally and internationally. The agency JWT+H+F worked with Are-we-swiss-all-criminals.ch has created a website to facilitate public dialog on the topic. The website is intended to provide a non-partisan platform for discussion on the subject of banking secrecy and tax fraud, according to a press release. The accompanying advertisement shows a normal Swiss family peacefully enjoying a fondue. The only striking feature: the family is wearing black masks.
"In the current debate, class politique and high finance are only trying to push through their own interests. What citizens really think is not being discussed at all. We want to change that. From now on, we will have our say," JWT+H+F CEO Remy Fabrikant is quoted as saying in the press release. No economic interests are being pursued with the project.
"In the current debate, class politique and high finance are only trying to push through their own interests. What citizens really think is not being discussed at all. We want to change that. From now on, we will have our say," JWT+H+F CEO Remy Fabrikant is quoted as saying in the press release. No economic interests are being pursued with the project.
