Gameloft Advertising Solutions new in Switzerland
GAMIFICATION Gameloft, one of the leading developers and publishers of digital and social games, is offering advertising opportunities within its smartphone products for the first time.
Mobile games such as "Ice Age Village" are extremely popular and are also suitable as an advertising platform.Gameloft, one of the leading developers and publishers of digital and social games, is offering for the first time Advertising opportunities within its smartphone products to. The in-house sales department Gameloft Advertising Solutions itself handles the placement and management of national and international campaigns. Gameloft Advertising Solutions has also recently established a presence in Switzerland, more precisely in Technopark Zurich, and its range of services includes traditional brand placements such as banners, interstitials and native advertising in Gameloft games. In addition, the rich media advertising format allows the interactive integration of mini-games, surveys or brand videos. Calls to action and points of contact for users are placed in such a way that they minimally disrupt the flow of the game and reward gamers to the maximum with incentives - digitally through game currency or prizes in the real world. In this way, campaigns can be linked online and offline.15 years of experience in digital marketing make the publisher an expert in the behavior and habits of the mobile target group. In games such as "Ice Age Village" (108 million lifetime users, 49% female 18-40 years) or "Asphalt 8 Airborne" (126 million lifetime users, 90% male 18-24 years), brands communicate precisely to their target group and take place in an environment in which users follow content particularly closely. Gameloft currently delivers a total of more than 250 smartphone games via the various app stores. An ever-increasing number of these games already support the various advertising formats.
