The digital usage trends 2015

MEDIA USE The internet continues to be the most used medium - but access to it is shifting from stationary to mobile devices. Compared to last year, significantly more users are going online with their smartphones. These are some of the results of the IAB Switzerland study, which was published for the second time this year, in an infographic. The study dealt with the following content:- Media use on weekdays and weekends- Internet activities- E- and m-commerce- Influence of the Internet- New technologies- Television sets in the householdSome excerpts from the study IAB study: