Migros with a new advertising presence

Migros is excitedly staging its new advertising campaign. After the new claim "One M better" was presented to the public in the first scene, the print subjects are now following in the second scene. The new image spots will then be shown tonight on national television as the final fireworks display. All the work was produced in the Jung von Matt/Limmat creative kitchen. The team led by CD Alexander Jaggy was awarded the contract shortly after Christmas in a pitch that was followed with great excitement for almost a year.
The new Migros television commercials:
" Chicken subject (wmv)
" Subject potato nose (wmv)

Migros stands for strength and freshness
The new Migros campaign is here. In TV commercials, online games, advertisements and posters, it focuses on Migros' core values: freshness, regionality, sustainability, value for money and Swissness. In line with the motto "Where Migros is written on it, there is added value inside", the orange M stands for the added value that Migros offers. "Just one M better". The orange M uses the existing brand capital and further expands the strength of the figurative brand. Already today, 92 percent of the population clearly associate an orange M with Migros.

Renowned directors and musicians
The award-winning "The Vikings" from Paris were engaged for the commercials. The directors achieved worldwide fame with the film "Wind" for Epuron. The film was awarded a Golden Lion in Cannes. Kolja Brandt is currently nominated for a German Film Award for his film Nordwand, a mountaineering drama starring Benno Fürmann.

A day with a chicken
The first of the two films underlines Migros' organic and fresh produce expertise. We accompany a chicken on its daily journey to work. It leaves its beautiful organic farm early in the morning and wobbles purposefully into town to the nearest Migros store, where it lays an egg directly into the carton. The commercial was filmed with a real chicken in Switzerland. And where there is a real chicken, a real egg is not far away: Chocolate, the name of the talented leading actress, actually laid a fresh egg on the set.

One nose, one potato
The second film promotes Migros' strong regional focus. We observe a family of potato farmers in their everyday lives. Here the Vikings were able to demonstrate their talent for bizarre staging. The farmers' identification with their home-grown vegetables seems to go so deep that even their noses have been adapted to the potatoes. The noses were molded in silicone by Swedish specialists and adapted to the actors. A test of patience for the actors: it took around two hours to conjure up an original Charlotte from their noses.
The two films will be shown on national television immediately.